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TikTok Shop Expands to Japan Amid U.S. Regulatory Pressures
TikTok Shop Expands to Japan Amid U.S. Regulatory Pressures
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BTCCSquare news:
TikTok Shop has launched in Japan, marking its 17th global market entry as the platform seeks to diversify beyond the U.S. where regulatory scrutiny intensifies. The MOVE taps into Japan's $186.9 billion e-commerce market, with major brands like Ya-Man and Kanebo Kate already onboard.
The feature allows Japanese users—over 33 million monthly active—to purchase directly through videos and livestreams, blending content and commerce. This strategic pivot underscores TikTok's efforts to mitigate risks in Western markets while capitalizing on Asia's digital retail boom.
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